{"id":8642,"date":"2020-02-11T21:09:55","date_gmt":"2020-02-12T05:09:55","guid":{"rendered":"https:\/\/heroesma.com\/backup\/?p=8642"},"modified":"2020-02-11T21:10:14","modified_gmt":"2020-02-12T05:10:14","slug":"the-story-of-our-artwork","status":"publish","type":"post","link":"https:\/\/heroesma.com\/backup\/2020\/02\/11\/the-story-of-our-artwork\/","title":{"rendered":"The Story of our Artwork"},"content":{"rendered":"\t\t
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Along with our second location, we also updated some of our branding. \u00a0Have you noticed the (not so subtle) difference? \u00a0<\/div>
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Maybe a little background will help tell this story. \u00a0<\/div>
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When founding Heroes Martial Arts in 2009 (actually came up with the idea in 2008) I knew I wanted to do something different than what was normal at the time. \u00a0Brazilian Jiu Jitsu (and Mixed Martial Arts in general) was trending to a more in your face and eXtreme attitude. \u00a0Affliction was the hottest brand in the space at the time and much of the imagery from everything in the industry was sort of emulating that, if not flames, barbed wire, pitbulls and anthropomorphic characters. \u00a0Not that there is anything wrong with that, I just wanted to go in a different direction, something more akin to my personality.<\/div>
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I always felt that training Martial Arts (especially Brazilian Jiu Jitsu) was akin to gaining superpowers, and being a not so closet geek I thought about emulating comic books (the name Heroes makes more sense now, doesn\u2019t it). \u00a0<\/div>
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We really lucked out on our logo as it happened that the amazingly talented Ken Quitigua was training at the old warehouse at the time and offered to design the logo. \u00a0The direction was something that would look perfectly on place the cover of a comic book and I think Ken absolutely nailed it. \u00a0<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Check out more Ken Quitigua's work by clicking here!<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I also wanted a sort of comic book character to represent the academy and grab people\u2019s attention in our marketing materials. We were looking for someone to draw Superman, but instead of tights and a cape, he would be wearing a gi. I didn\u2019t actually know any comic artists so I placed an ad on Craigslist with a job description and got well over 100 responses in about 48 hours. Best part of that job was discovering so many talented artists and having them share their work with me. The worst part was having to let down about 99 of them in that only one was required for the job. The artist we chose was Matt Haley, and on his resume he has actually drawn Superman comics for DC before!<\/p>

Contrary to popular belief in the gym, this character is NOT supposed to represent Gumby, as Matt and I have never met in person and I don\u2019t believe he has seen any photos of me either.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Check out more of Matt Haley's work here!<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As much as I love this character, it also reflects a different time and attitude. \u00a0Truth of the matter was at the time, females training Jiu Jitsu were not the common. \u00a0To be fair by 2008 there were even a few dozen or so female black belts scattered about the world, but in my experience women who trained on a consistent basis were rare. \u00a0The mascot was a great idea<\/div>
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For the first few years of Heroes we would have one women come in and train, MAYBE we could get two women on the roster but they literally would never be in at the same time. \u00a0 It\u2019s not that we didn\u2019t want women training at the academy and we certainly racked our brains trying to figure out how to market to get more women to train. \u00a0<\/div>
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After YEARS of trial and error we finally came to a novel conclusion: \u00a0Women certainly do have a few extra concerns coming into training because of the close contact nature of the art, but beyond that they pretty much want the exact same thing that everyone else: \u00a0To train Brazilian Jiu Jitsu in a safe environment, to grow and expand their abilities and limitations, and have fun and make friends doing so. \u00a0<\/div>
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Heroes Martial Arts has grown in a lot of ways over the last 11 years or so, but the amount of women training now is something I am especially proud of. \u00a0Not only are their usually multiple women on the mat on every class, there have been some instances that their outnumber the men!<\/div>
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Honestly, everyone has some concerns and looks for the same thing in a training environment, to be respected, be safe (within reason), to grow and expand their abilities and limitations, and to have fun and make friends. \u00a0Not everyone is going to be equal on the mat but we pride ourselves in the equality of opportunity. \u00a0<\/div>
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As such, with the opening of our second gym on the Eastside it felt like it was time for an update to our charter as well to reflect our gym and culture better. \u00a0So 11 years later we posted another craigslist ad looking for an artist and after wading through a lot of responses we found Brandon Palas, who responded to our without knowing it was for a Brazilian Jiu Jitsu school, but as it turns out is actually a purple belt and assistant instructor himself!<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Heroes\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Check out more of Brandon Palcaras's work here:<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We\u2019re really happy with the direction of the gym and what the future holds and we think the character update is a small reflection of that. We hope to see all of you on the mats soon at either our downtown<\/a> or our eastside<\/a> location in San\u00a0 Jose!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Along with our second location, we also updated some of our branding. \u00a0Have you noticed the (not so subtle) difference? \u00a0\u00a0Maybe a little background will help tell this story. \u00a0\u00a0When founding Heroes Martial Arts in 2009 (actually came up with the idea in 2008) I knew I wanted to do something different than what was … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[235],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2019\/12\/Cartoonpose.png?fit=640%2C826&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Zjud-2fo","jetpack-related-posts":[{"id":10207,"url":"https:\/\/heroesma.com\/backup\/2022\/08\/31\/heroes-martial-arts-and-samurai-brazilian-jiu-jitsu-announce-partnership\/","url_meta":{"origin":8642,"position":0},"title":"Heroes Martial Arts and Samurai Brazilian Jiu Jitsu Announce Partnership","author":"admin","date":"August 31, 2022","format":false,"excerpt":"San Jose CA: Heroes Martial Arts and Samurai BJJ Academy, two of the premier Brazilian Jiu Jitsu Academies in the South Bay Area, have announced that Samurai BJJ Academy will partner with Heroes Marital Arts. Students will be able to immediately take advantage of the shared knowledge, convenient schedules and\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/heroesma.com\/backup\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/samurai.jpg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6711,"url":"https:\/\/heroesma.com\/backup\/2017\/08\/29\/free-introduction-to-brazilian-jiu-jitsu-class-saturday-september-2-900-am\/","url_meta":{"origin":8642,"position":1},"title":"Free Introduction to Brazilian Jiu Jitsu Class Saturday September 2 9:00 AM","author":"admin","date":"August 29, 2017","format":false,"excerpt":"Heroes Martial Arts is restarting our famous Fundamentals of Brazilian Jiu Jitsu Cycle in September!\u00a0 This program is designed for beginner to intermediate students as an introduction to Brazilian Jiu Jitsu and refinement of basic skills and concepts.\u00a0\u00a0 This is an excellent time to enroll in our school! To kick\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/heroesma.com\/backup\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2017\/08\/introflyer-1-1.jpg?fit=495%2C640&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7534,"url":"https:\/\/heroesma.com\/backup\/2019\/08\/13\/what-is-brazilian-jiu-jitsu\/","url_meta":{"origin":8642,"position":2},"title":"What is Brazilian Jiu Jitsu?","author":"admin","date":"August 13, 2019","format":false,"excerpt":"The following is an excerpt from a book I am writing, tentatively titled \"What Jiu Jitsu has taught me\". This is essentially the speech I give to every first day of Heroes Martial Arts. A favorite exercise of mine is to ask people, particularly people who are deeply involved with\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/heroesma.com\/backup\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/bjjbackground.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/bjjbackground.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/bjjbackground.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/bjjbackground.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/bjjbackground.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6420,"url":"https:\/\/heroesma.com\/backup\/2016\/10\/20\/onthemat\/","url_meta":{"origin":8642,"position":3},"title":"OntheMat","author":"admin","date":"October 20, 2016","format":"link","excerpt":"Co-Founded in 1997 by the head Heroes Martial Arts Alan \u201cGumby\u201d Marques, OTM has been a pioneer in Brazilian Jiu Jitsu, Submission Grappling and Mixed Martial Arts.","rel":"","context":"In "Sponsors"","block_context":{"text":"Sponsors","link":"https:\/\/heroesma.com\/backup\/category\/sponsors\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2016\/10\/otm.jpg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7318,"url":"https:\/\/heroesma.com\/backup\/2018\/08\/28\/fundamentals-cycle-refresh-coming-september-3rd\/","url_meta":{"origin":8642,"position":4},"title":"Fundamentals Cycle Refresh Coming September 3rd!","author":"admin","date":"August 28, 2018","format":false,"excerpt":"Our famous Fundamentals Refresh is coming!\u00a0 If you were looking for the perfect time to to start training Brazilian Jiu Jitsu at Heroes Martial Arts, or the best time to get back on the mat and strengthen your base skillset, that time is now! The Fundamentals Program at Heroes Martial\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/heroesma.com\/backup\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6754,"url":"https:\/\/heroesma.com\/backup\/2017\/10\/10\/a-brief-history-of-heroes-martial-arts-locations\/","url_meta":{"origin":8642,"position":5},"title":"A Brief History of Heroes Martial Arts (Locations)","author":"admin","date":"October 10, 2017","format":false,"excerpt":"The seeds of Heroes Martial Arts started at Gumby\u2019s home gym: Ralph Gracie Mountain View which is one of the oldest Brazilian Jiu Jitsu gyms in the United States to have a continuous home location. \u00a0Gumby started there in fall of 1996 and was part of the first generation of\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/heroesma.com\/backup\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2017\/10\/0B3825CE-9F79-4F47-95F8-1FCCA7EB9FD5.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2017\/10\/0B3825CE-9F79-4F47-95F8-1FCCA7EB9FD5.jpg?fit=640%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/heroesma.com\/backup\/wp-content\/uploads\/2017\/10\/0B3825CE-9F79-4F47-95F8-1FCCA7EB9FD5.jpg?fit=640%2C480&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/posts\/8642"}],"collection":[{"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/comments?post=8642"}],"version-history":[{"count":4,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/posts\/8642\/revisions"}],"predecessor-version":[{"id":8647,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/posts\/8642\/revisions\/8647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/media\/8466"}],"wp:attachment":[{"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/media?parent=8642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/categories?post=8642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heroesma.com\/backup\/wp-json\/wp\/v2\/tags?post=8642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}